President Obama's Campaign Slogans and Tactics

Barack H. Obama was a man without a history when he was elected, but now he has a track record, and it stinks.  President Obama is the closest we've come to a socialist president in American history.*  He appears to be systematically dismantling the American economy.*  He is doing everything in his power to choke off the energy supplies to this country — at least the ones that are cheap and abundant, like coal, oil, and natural gas.*  He has squandered billions of dollars on leftist utopian fantasies like green jobs,* windmills,* solar panels,* food stamps,* electric cars,* bullet trains,* and fluorescent light bulbs.*  He is the most pro-abortion president in American history.*  He has used the power of his office — and has assumed powers that he doesn't really have — to attack Boeing,* Gibson Guitar,* the Catholic church,* Inspector General Gerald Walpin,* Fox News Channel,* British Petroleum,* and his "tea party" opposition.*  He is up to his neck in scandals, including "Fast and Furious",* Solyndra,* preferential treatment of the Black Panthers,* an assortment of "czars" who make his decisions for him,* the use of a fraudulent Social Security number,* revealing the exact number of U.S. nuclear warheads to the Russians,* going to war in Libya without consulting the Congress,* playing golf when he should be working,* going on expensive vacations several times a year,* accepting clearly fraudulent campaign contributions from obviously fictitious people like Doodad Pro,* requiring everyone to purchase medical insurance,* weakening America's military services,* granting INTERPOL immunity from U.S. law,* maintaining double-digit unemployment (if you look at the real numbers instead of the phony official numbers),* and presenting a forged birth certificate as his own.*

How could he possibly overcome all that baggage and win re-election?  The answer is quite simple:  Mr. Obama's re-election depends on persuading a large number of people with emotional appeals rather than an evaluation of his first-term performance.  He also needs to get as many people as possible to sign up for food stamps, low-interest student loans, and unemployment benefits as he can.  Buying votes, in other words.  He also depends on the votes of dead people and fictitious voters, which is why he is so vehemently opposed to Voter ID laws.*

Millions of people don't care about any of the above, but they start to pay attention when gasoline prices rise.*  That alone might be enough to make Barack H. Obama a one-term president.

On this page:

General campaign themes and strategy

You belong to the government



Pajama Boy


Related subtopics on other nearby pages:

The Obama team manipulates the media

Liberals use emotion instead of reason to persuade voters

General campaign themes and strategy

Presidents Day: Government vacations, Islamists flourish, GM flounders.  The positive message that carried the 2012 national election for Barack Obama and Joe Biden was simple:  "Osama bin Laden is dead and General Motors is alive".  Now we know the slogan that swayed 65.4 million Obama-Biden voters is one part false premise, the other part whopping lie.

The dismantling of Barack Obama.  Like a cornered dog, the president has only one option — strike out, attack.  Forget the "hope and change" of 2008, 2012 will be "slash and burn," blame whoever you can.

Barack Obama's October Surprises.  In October 1972, and twelve days before the presidential election, Richard Nixon and Henry Kissinger made a surprise announcement of a peace agreement ending the war in Vietnam, thus giving birth to the term "October Surprise."  In nearly every election cycle since, one party or the other has attempted to spring some last minute opposition research or policy announcement in the immediate weeks prior to an election.  However the Democrats, with their near stranglehold on the mainstream media, have been overwhelmingly more successful in the use of this strategy.  That is until this year.

Rich Man, Poor Man.  "Mankind is divided into rich and poor, into property owners and exploited," Joseph Stalin asserted in a 1937 interview with H.G. Wells. [...] That same crude idea of perpetual class warfare seems to be the primary foundation of Barack Obama's re-election campaign, if not his entire presidency.  The president is not just asking the rich to pay their fair share — he is demeaning them and dismissing their accomplishments as well.

Obama's Struggle.  On the campaign trail, Michelle Obama often employs the word "struggle."  It was actually Mrs. Obama's peculiar pronunciation — "shtruggle" — that first drew my attention to the frequency of her usage.  At the 2012 Democratic National Convention, her speech referred to some form of "struggle" nine times.

The Obama Campaign's Racial Slander Strategy.  Most Americans agree with Romney's policies.  So the progressives are playing the race card.  To the Democrats and the mainstream media, this is war.  They now have the political power to advance their leftist ideology and they will stop at nothing to keep it.  The progressives aren't merely playing the race card.  They are deploying the entire deck in a scorched-earth policy.  If you oppose the Democrats, then you are a racist.

Halperin: Obama Can't Let the Voters Focus on the Economy!  I continue to marvel that we have a presidential campaign unfolding in which one candidate is openly trying to keep the "conversation" away from the topic that is far and away the most important priority to most voters.

Campaign Website: Obama Qualified Because He's Been President Already.  Just when you think the Obama campaign can't find a worse reason to vote for Barack Obama, they come up with a new one.  Today's message:  vote for Obama because he's already been president.  Seriously.

Is the Country Unraveling?  Barack Obama has lost the American center and now he is reduced to the argument that Mitt Romney would be even worse than he has been, as he tries to cobble together an us-versus-them 51% majority from identity groups through cancelling the Keystone Pipeline, granting blanket amnesty, ginning up the "war on women," and flipping on gay marriage.

Why Obama's Five Campaign Themes Fail.  So far, we've seen President Obama's reelection team telegraph five central campaign "themes."  None of them has anything to do with his record as president, and all of them are nonstarters that are easily refuted by the facts:  [For example, #1]  Mitt Romney is "too rich" to be president.  Mitt Romney's net worth is almost identical ($250 million) to the Democratic Party's 2004 nominee, John Kerry ($240 million).  If Democrats had no problem with a rich guy running for president in 2004, why now?

Obama Dog-Eater Joke of the Day.  The Obama campaign seriously intended to make an issue of the fact that decades ago, Mitt Romney put the family dog on the roof of his car, in some sort of kennel or container, because there was no room inside.  The dog was fine, but the Democrats crowed that focus group testing showed that the incident would make voters dislike Romney.  I think that claim was sheer fantasy, but in any event, the Democrats won't be able to talk about Seamus now that everyone knows that Obama used to eat dogs.

ObamaCare Left Out of New Obama Ad About First Term Accomplishments.  Team Obama is out with a new swing state ad touting President Obama's accomplishments during his first term. [...] If the Supreme Court upholds ObamaCare in June, you can bet the campaign will start using the legislation as a talking point, but until then, they're holding off.

Obama's Views on Distraction Have Evolved, Too.  Remember how candidate Barack Obama complained in 2008 that any discussion not involving the economy was a "distraction"?  This time, his entire campaign is built on distracting voters from the economy.

Obama Solidifies the GOP Base for Romney.  The rationale behind President Obama's decision to flip-flop on gay marriage and come out in favor of the idea isn't any mystery.  Democratic strategists rightly believe that any issue — no matter how divisive — that diverts attention from a failing economy is good for the president's re-election campaign.

No gaiety for Obama.  In some respects, the homosexual "marriage" issue is a diversion.  Jobs and the economy are overwhelmingly the top issues in every poll of national priorities, usually followed by the federal budget deficit.  Some commentators have suggested Mr. Obama's train wreck of a stand was designed to take attention away from the dismal economy, which it won't.

Romney team to paint Obama as lousy businessman.  The Romney campaign wants to introduce a new concept into the debate over President Obama's economic record.  Imagine the president ran an investment firm.  He poured billions of dollars into green energy projects that didn't work.  People lost jobs.  He poured billions into sometimes implausible stimulus projects that didn't work, either.  And even when he succeeded in keeping companies afloat, as he did with General Motors and Chrysler, he did it by downsizing and laying off thousands of workers.  And now, with that record, the president is attacking Mitt Romney for a successful career as a private equity investor at Bain Capital.

The political strategy behind Obama's commencement addresses.  There appears to be a decidedly political spin in the choices that President Obama, his wife and members of his administration have made in selecting from many invitations where to deliver commencement speeches this year.  Most will be speaking, or have already spoken at, educational institutions in so-called "battleground states."  These are states where the 2012 presidential election is tight and some 102 electoral votes are up for grabs.

Barack Obama's 15 Minutes of Fame.  The Obama re-election campaign is attempting to hold together a fragile coalition of minorities almost solely on the strength of Obama's now endangered celebrity status. [...] They include the following:  radical environmentalists; those heavily dependent on the federal government for their subsistence; illegal immigrants who favor continuing the administration's policies of providing sanctuary and funding for those here illegally; women bent on convincing other women that being a woman consists precisely of not doing those things that women have traditionally done to maintain and define their families; the rapidly shrinking number of union members; and gender-based minorities.

Obama's Bain Attacks Could Backfire.  The ham-handed Barack Obama campaign attack ads on Mitt Romney's former firm Bain Capital have drawn a lot of ire from other Democrats.  And not just because they were sloppily fact-checked (the ads hit Romney for layoffs long after he left Bain) and because a leading Obama money bundler is a Bain executive himself.

Obama struggles with campaign theme.  Obama formally launched his campaign this month with the message of "Forward," but one senior Democratic Party official told The Hill that people who thought that would be the campaign's lasting official slogan should "stay tuned."  Obama at various times over the past year has taken "Winning the Future," "A Fair Shot," "An America Built to Last," and "We Can't Wait" for test drives, but none has found lasting traction.  Vice President Biden has suggested one possible bumper sticker slogan:  "GM's alive; bin Laden's dead."

How About We Compare the Investment Records of Bain Capital and the Obama Administration?  Unbelievably, the Obama campaign seems to want to have a debate about which of the two candidates is more qualified to run the world's largest economy. [...] This is a debate that can prove only disastrous for the forces of O.

November Surprise?  Last week, I wrote about how the sequester will trigger the WARN Act, which requires employers to warn staff of pending layoffs a minimum of 60 days in advance.  That means potentially hundreds of thousands of public and private sector workers would receive layoff warning notices on November 2 — 60 days before sequestration hits, and just five days before the presidential election. [...] So you may not be too shocked to learn that the administration might be pressuring employers to delay these notices until after Election Day.

You belong to the government

Charlotte Motto for DNC: We Make It Possible.  The Obama campaign is completely tone-deaf.  The DNC will be held in Charlotte, North Carolina, and guess what mantra is featured in Charlotte's banners all over the city during the convention?  "We make it possible."  The last time a four-word phrase became the Obama mantra it didn't do so well:  You Didn't Build That.  Now, that insult to the independent-minded American has been given new impetus by telling people that "WE" make it possible.  YOU need OUR help.

DNC Opens with the Declaration 'Government Is The Only Thing We All Belong To'.  Tonight [9/4/2012], the Democratic National Convention officially got under way — and the party of "You Didn't Build That," "We Made It Possible," record food stamp enrollment, nationalized health care, and record deficits opened its gala with a video declaration that "Government is the only thing we all belong to."

The Editor says...
No, no, no.  The government belongs to us.  You and I don't belong to the government unless we are slaves, and I am not a slave.

"Government Is The Only Thing We All Belong To".  You could not have a more clear statement of the Democratic Party philosphy of government supremacy.

Obama Camp Disavows 'Government Is The Only Thing That We All Belong To' Video.  A video that aired Tuesday night [9/4/2012] at the Democratic National Convention proclaiming that "government is the only thing that we all belong to" is getting strong reaction from conservatives, and the Obama campaign is disavowing involvement in the production, BuzzFeed reports.  The video, entitled "Welcome to Charlotte," includes other proclamations like:  "We do believe you can use government in a good way."

The Editor asks...
Are we supposed to believe that Obama's team didn't see that video clip before the convention?

DNC video: "Government is the only thing we all belong to".  One of the worst monsters from the Democrat id unfortunately escaped to rampage across the forbidden planet of their convention on Monday, and had to be brought down with concentrated blasts of denial.  The DNC played a video that included the unfortunate line, "Government is the only thing we all belong to."

Dem. Video: 'Government Is the Only Thing that We All Belong To'.  A promotional video played this afternoon at the Democratic convention in Charlotte states, "Government is the only thing that we all belong to."  [Video clip.]

Democrats Derail Their Message.  The Democrats clearly intended to have a focused message for tonight's coverage of their convention:  Democrats won't bend an inch in their support of universal access to abortions, Republican obstructionism is responsible for all the country's ills, Mitt Romney was callous towards the military by not mentioning Afghanistan in his acceptance speech, and the GOP war on women is unending.  But some flies landed in the ointment.  A curious party video intoned, "Government's the only thing we all belong to."  Talk about worshiping the omnipotence of the state.


That's the best they can do?  This is an emotional appeal to shallow thinkers.  Who wants to keep going forward over a cliff?  The United States is nearly bankrupt, thanks to massive spending by both political parties, and it's time to slam on the brakes and make a sharp right turn.  Nobody who examines the facts would want to continue on the current trajectory.

Comrades! Obama's New Slogan: Forward!  The Obama campaign's new re-election slogan for 2012 is "Forward."  It's related to MSNBC's "Lean Forward," and, of course, to Mao Zedong's "Great Leap Forward," which had the opposite result.

Forward, eh, Obama campaign?  The Obama campaign has its new slogan.  And that slogan is:  "Forward."  What happened?  Was "Reply-All" taken?  Maybe "Forward" makes sense, given that the theme of the reelection effort has been Vaguely Creepy E-mails You Don't Want.

Obama is headed anywhere but forward.  We're all familiar with Obama's penchant for deflecting responsibility and blaming his policy failures on George W. Bush, but after more than three years in office for Obama, it has gone from childish mischief to juvenile delinquency.

Forward, Comrades!  Communist leaders frequently used — and still use — the word "forward" as an imperative verb, not as an adverb, usually at the conclusion of speeches or articles.  It conveys a spirit of collective action and unity — as well as the conviction of the left that its ideas represent progress.  The term also has military connotations, evoking an order to charge on the battlefield — and it has been used that way, both for good and ill.

The Forwardism Disease.  The Obama slogan for 2012 is in and it's "Forward", which is a compact version of that old classic, "Don't change horses in the middle of a stream" that every incumbent is forced to run on sooner or later.  Forward implies that there's no alternative but to go backward, which is a place that no right-thinking person wants to go.

Obama Steals Mao's Slogan.  The Obama campaign has picked a portion of one of the most infamous socialist slogans of 20th century history to use as its own new campaign slogan.  "Forward" is the new Obama slogan, Team Obama borrowing boldly from none other than the late Communist Party of China leader Chairman Mao.  Mao's slogan?  "The Great Leap Forward."

'Forward' into a March of Mayhem.  Barack Obama and Mitt Romney spoke to college kids last week; as expected, their messages were strikingly different.  Romney's message was the message of entrepreneurship and taking risks.  Obama's message was the message of let go and let the government take care of you.

Obama 'Forward' campaign slogan inspires Wikipedia editing war.  GOP presidential hopeful Mitt Romney ... isn't the only one trying to make hay over Obama's head-scratcher of a choice on Monday.  A Wikipedia page exploring the historical significance of the word "Forward" as a socialist rallying cry has made it the subject of dueling snarks from assorted would-be Wiki editors and vandals.  Within hours of the Obama campaign's slogan unveiling, the online page had its first edit since November 2011.  "Forward is the official slogan of the Barack Obama presidential campaign, 2012," the simple entry read.

Decoding Obama's Leftist Campaign Codewords.  The Obama campaign's new slogan, "Forward," has long ties to Marxism and communism.  Coincidence?  Not likely.  This president has a habit of speaking in code to fellow travelers.

Obama campaign slogan mercilessly mocked.  The Obama campaign released a lengthy web video on Monday under the title, "Forward."  Perhaps not as catchy as the "hope and change" mantra of 2008, the slogan was mocked on Wednesday [5/2/2012] by presumptive GOP nominee Mitt Romney.

The Party of Julia.  A week ago the Obama re-election campaign unveiled a slogan for the fall campaign — its answer to Ronald Reagan's "Morning in America," Bill Clinton's "bridge to the 21st century," and other successful re-election pitches.  There were reports that the slogan-writing process had been a struggle for the White House, and the final product bore those rumors out.  "Forward," the Obama campaign will be declaiming to Americans, which feels like a none-too-subtle admission that a look backward at the Obama economic record might be bad news for the president's re-election prospects.

Is America Moving "Forward" With Barack Obama?  There are similarities between Obama's "Forward," and liberal TV network MSNBC's slogan "Lean Forward;" Communist Chinese Dictator Mao Zedong's "The Great Leap Forward;" and "Spring Forward," the slogan used by communist Russia Dictator Vladimir Lenin.

'Forward!' with Obama, Axelrod, Jarrett and Frank Marshall Davis.  Conservatives have noted the communist/socialist roots of the slogan.  It began with an article in the Washington Times by Victor Morton, titled, "New Obama slogan has long ties to Marxism, socialism."  The article noted that "Forward!" has a "long and rich association" with Marxism:  "Many Communist and radical publications and entities throughout the 19th and 20th centuries had the name 'Forward!' or its foreign cognates."  The article noted that even Wikipedia "has an entire section called 'Forward (generic name of socialist publications).'"

Forward!  Turns out that "forward" in Italian is "avanti," which happened to be the name of the official rag of the Italian Socialist Party in the first half of the twentieth century.  From 1912 to 1915 its editor was some guy named Mussolini.  "Forward" in German is "vorwärts" and in Russian "vperyod."  These, too, were the names of socialist newspapers of the same era.  The former was the principle organ of the Social Democratic Party of Germany.  On its pages appeared the work of Engels and Trotsky, among other socialist intellectuals.  "Vperyod" was the name of a publication founded by Vladimir Lenin in 1905.  The word also appeared in the title of the newspaper "Forward for Stalin".  Presently it is the name of a radical left-wing political organization in Russia.

Barack Obama recycles a German Socialist campaign slogan from the 1960s.  During his unsuccessful campaign to become Chancellor [of West Germany], Willy Brandt, the Socialist mayor of West Berlin, used exactly the same campaign slogan 'Voran', or 'Forward'.

Obama's Slogan 'Forward' Is Used By Socialists Too.  There is a modern parallel to Obama's new campaign slogan, "Forward!" It is the motto of the modern Socialist Movement "Forward!" (translated: "Vperiod!"), founded in Russia in 2005.  Its declared goal is the socialist transformation of society.  In March 2011, the Socialist movement Forward officially merged with another organization, Socialist Resistance, to create the Russian Socialist movement.  Its website states that the organization provides a joint platform for the anti-capitalist left.

Romney: Obama's 'forward' slogan 'absurd'.  Likely Republican presidential nominee Mitt Romney said Tuesday President Barack Obama is out of touch with Americans' struggles through the Great Recession.  The recession erased two decades of American wealth in three years, with a typical family's net worth falling nearly 40 percent, the Federal Reserve said.

Forward! With Obama, Axelrod, Jarrett, and Frank Marshall Davis.  [Scroll down]  Obama and Axelrod are geniuses at coming up with words and phrases that seem vague and benign to the larger population — especially to the ignorant independents/moderates who elected Obama in 2008 — but which resonate with a hard left that understands the deeper meaning completely.  That was certainly true for the "change" slogan.  Those of us savvy to this stuff know the underlying message in "change."  We interpret it the way that progressives and Fabian socialists and, yes, communists, understand it.  If Obama and Axelrod spent a lot of time with these Chicago influences and circles, they could have easily picked up the slogan "Forward!"

Obama's Communist Mentor.  Americans have lived through nearly four years of what can only be described as an attempt to take over our government and "fundamentally transform" it away from the limits of the Constitution to a nation in which the government, under Obama, seized General Motors to nationalize it, imposed Obamacare to take control of our healthcare system, and attacked "millionaires and billionaires" as greedy capitalists.  His slogans have been "change" and "forward", longtime favorites of communists.

Obama Now Chasing The Crowds.  The Obama For America campaign slogan is now "Forward," which is deliciously ironic given its laser-like focus on traveling back in time.

The Democrats' Dog Whistle Slogan.  Speaking of moving forward, "Forward" itself is one of these dying euphemisms upon which the Obama team has staked its bold pitch for a chance to finish the job of disemboweling the constitutional republic.  "Forward," closely tied to the idea of "progress," is a well-known leftist battle cry, rooted in Marxist dialectical materialism, with its notion of history's inexorable march towards the workers' paradise.  "Forward" has a distinguished pedigree among communists and socialists.  The idea that no one among the White House staff or campaign apparatus was aware of this unfortunate association with Marx, Engels, Trotsky, Lenin, and Mao is absurd.  One wonders whether any of these people were not aware of it.

Obama's SloganForward is collectivist's language — a summons to the masses to undertake some heroic advancement in support of a shared goal — or presumably so.  A sane person doesn't say "Forward" to just one person; nor does a battlefield commander order a single soldier to "Charge."  Forward is spoken by the one to the many.  Since Forward became the Obama campaign slogan in April, its popularity with socialist regimes has been noted, as well as how it diverts attention away from Obama's failures in office.

Allen West Calls Obama's 'Forward' Campaign Slogan "Marxist-Socialist".  During the Republican Jewish Coalition rally in Boca Raton, Florida, Congressman Allen West [...] slammed President Obama's 'Forward' campaign slogan by calling it a "Marxist-Socialist theme" used at the turn of the 20th century by the Soviet Union.


Socialist Democrats want as many people as possible to depend on the government for handouts, like food stamps, unemployment checks, public housing, "free" cell phones, school lunches, Head Start babysitting services, clothing allowances, and other perquisite goodies.  Programs like SNAP, TANF, SSI and SCHIP reward people who are too lazy to work and encourage single women to give birth to illegitimate children.  The government takes one-quarter to one-third of your paycheck and gives it to the deadbeats.  If you don't like it, don't vote for Obama!

What's so amusing about the "Julia" propaganda cartoon is the assortment of parody and ridicule that immediately sprang up on the internet in response.  The Obama team should have predicted the backlash, but that would require thinking ahead.

The Free-Stuff Primary:  What Democrats' Promises Will Cost.  Six months before President Obama's 2012 reelection, his campaign released an online slideshow.  It was not an effort that helped him win.  Called "The Life of Julia," it was an imaginary story complete with slick graphics and digestible talking points designed to illustrate "how President Obama's policies help one woman over her lifetime — and how Mitt Romney would change her story."  The timeline showed the mythical Julia growing up, graduating from college, building a business, giving birth, and eventually retiring.  For every major milestone, a federally subsidized government program was there to help.  Democrats saw Julia as illustrating the promise of a second Obama term under a caring and effective government.  Republicans, on the other hand, gleefully discovered a ready-made, cradle-to-grave narrative about the dangers of Big Government.

Gates Pushes InBloom's Massive Data Tracking System for Everyone in America.  The Bill and Melinda Gates Foundation gave $100 million to fund a mega database to collect private information on every American school child from early education through high school.  He is also funding studies to prove the need for tracking students through college and into their adult life.  His thinking falls in line with The Life of Julia, one of Mr. Obama's campaign's socialist selling points.  The Life of Julia imposes the government into the life of every person from birth until death.  The "benevolent" government will be in a surrogate parental role under this type of system.  Julia's life is completely governed by the State and noticeably absent are parents, family, friends, and self-sufficiency.

Pajama Boy: The Obama Machine's Id.  The Obama administration isn't doing very well with putting an empathetic face on its calamitous health-insurance law, is it?  First, we had Julia, the creepy, eyeless, vision-of-horror from Brave New World whose life was run from cradle to grave by the federal government.  Then, we had Adriana, the painfully neutral and carefully ambi-racial stock-model-from-everywhere whose face became so synonymous with's hilarious launch that she had to be replaced with a graphic plugging an 800 number.

Poor Julia.  Yesterday I noted on Twitter that "The really funny part is that #Julia was a web designer."  Some people thought I was kidding.  But I wasn't.  Even better, the "Life of Julia" slideshow informed us that "For the past four years, Julia has worked full-time as a web designer. [...] Now, in the real world, thanks to Obamacare, her hours have been pared back to 29 hours and she's been dumped onto the exchanges where, as a young, healthy single woman, her premiums will go through the roof even as she earns less money.  That is, if she can even get onto a website created by and for people just like her.

Mamas, Don't Let Your Babies Grow Up To Be "Julia".  Quick, hide under the covers.  The nation's storyteller, Barack Obama, unveiled a frightening new fable on the Internet intended to scare women away from supporting fiscal conservatives in November.  But as is increasingly common with Obama's social media propaganda initiatives, "The Life of Julia" immediately flopped.

Who is "Julia," and why am I paying for her whole life?  In the new Barack Obama campaign piece The Life of Julia, voters can "Take a look at how President Obama's policies help one woman over her lifetime — and how Mitt Romney would change her story."  It is one of the most brazenly statist pieces of campaign literature I can ever remember seeing.

O's campaign gets creepy.  The political world was transfixed yesterday by the Obama campaign's release of a Web slide show called "The Life of Julia."  It takes about two minutes to get through, and its purpose is to wow American women with all the glorious government goodies they can and should claim throughout their lives — just so long as Mitt Romney doesn't get elected and take them all away.

Obama Promises Women A Lifetime Of Dependence.  The Obama campaign website has a feature that's supposed to show how his policies will help a fictional "Julia" during her life.  What it really shows is Obama's vision of cradle-to-grave government dependency.

Obama Campaign: Women Are Helpless.  Today, the Obama campaigned launched its Dads Are Unnecessary, Single Women Are Helpless campaign, simply titled "Julia."  It features a faceless composite, which seems to be the type of woman with which the campaign is most comfortable.

Monty Python's 'Life of Julia'.  "Julia" appears to have no males in her life — certainly not a husband when, at 31, she "decides to have a child" after disporting herself sexually consequence-free in previous years, thanks to the wonders of Obamacare.  On the macro level, is this slideshow supposed to appeal to women?  Real Americans, whose every natural fiber would be to rebel against its wan, drab, Soviet-era view of existence, aren't going to buy it.

'Julia'.  Alas, Team Obama has omitted a few milestones from the life of Julia:  4 months:  Julia's mother decides that giving birth will be hard on her figure.  She kills Julia.  Under Barack Obama, her right to do so is absolutely nonnegotiable.  10 years:  Trapped in a failing and dangerous public school, Julia (another Julia, not the dead one) is terrified and miserable.  Under the Obama administration, protecting the government education monopoly from competition and accountability is almost as sacrosanct as abortion.

The Life of Julia.  I don't think I have ever seen a cultural artifact that so desperately begs to be parodied and ridiculed, and is soill-suited to the audience it is intended to reach, as the Obama campaign's "Life of Julia."  If you haven't seen it yet, you really need to.

Obama woos 'Julia,' other single women with promise of lifelong subsidies.  The slide show follows an apparently unparented Julia who is enrolled in Head Start, gets free contraceptives while she works as a 20-something web designer, has one child, retires around age 65 and finally volunteers in a community garden.  "That's their dream for women?" asked Wendy Wright, a social conservative leader and acting director of the conservative Catholic Family & Human Rights Institute.  "That she be alone, without family, struggling as a single parent, dependent on a government that is going broke?"  "This is not the American dream," Wright told The Daily Caller.  "It's creepy. ... It's what China promises its people."

The Life of Julia (Libertarian Remix).  The Obama-Biden campaign has just released the cartoon slideshow "The Life of Julia," which takes "a look at how President Obama's policies help one woman over her lifetime — and how Mitt Romney would change her story."  In our remix of that effort, we take a look at how President Obama's policies is already helping to make one woman's life more miserable than it has to be — and how Mitt Romney would pretty much do exactly the same.

Paul Ryan: Obama's 'Julia' website 'creepy' and 'demeaning'.  "It suggests that this woman can't go anywhere in life without Barack Obama's government-centered society.  It's kind of demeaning to her," Ryan said during a constituent meeting in Wisconsin, the National Review reports.  "She must have him and his big government to depend on to go anywhere in life.  It doesn't say much about his faith in Julia."

RNC Chair Priebus: 'I don't want my daughter Grace to grow up like Julia'.  The most recent example of rapid response regards the Obama campaign's "Life of Julia," which ABC News describes as, "an infographic-style account of a cartoon heroine's journey from preschool to retirement," Priebus promptly noted that her "share of the national debt went up $16,345 under Obama."  A day later, he was still talking Julia.  "[W]e're either going to take the Julia, cradle to grave path, or we're going to take the James Madison path," he said.  "I don't want my daughter Grace to grow up like Julia," he added.

Julia's Circle of Life.  The continuing adventures of Barack Obama's favorite eyeless, mouthless government dependent.

Julia lives the socialistic life thanks to Papa Obama.  The phrase "cradle to grave welfare state" originated with Clement Atlee's socialist government in post-World War II Britain.  Back then, it was meant as a boastful description of a new age of government activism.  Subsequently, it became a term of derision for critics of an overweening government.  In the spirit of Atlee, the Obama campaign revives the concept of "cradle to grave" as it highlights Obama-supported programs that take care of Julia from age 3 to her retirement at age 67.

The Party of Julia.  [Scroll down]  What's more, she seems to have no meaningful relationships apart from her bond with the Obama White House:  no friends or siblings or extended family, no husband ("Julia decides to have a child," is all the slide show says), a son who disappears once school starts and parents who only matter because Obamacare grants her the privilege of staying on their health care plan until she's 26.  This lends the whole production a curiously patriarchal quality, with Obama as a beneficent Daddy Warbucks and Mitt Romney and Paul Ryan co-starring as the wicked uncles threatening to steal Julia's inheritance.

Obama's welfare-state Utopia: Never Never Land.  In the Obama campaign's script, Julia enrolls in Head Start as a toddler, uses government student loans, gets Obamacare subsidies throughout her working life, and lives off Social Security and Medicare in old age.  Noticeably absent from the presentation was any mention of the mounting debt that the nation's welfare-state obligations would impose on Julia, or the massive spending for which she'd be on the hook if nothing is done to change course.  It's worth taking a moment to fill in the blanks.

Women of the Welfare State.  I just hope the Obamis are as stupid as we conservatives imagine.  Because it would be too bad if the "Life of Julia" turned out to be a cunning Chicago buffalo jump, stampeding conservatives into jumping to red ruin in November.

Obama's Julia is a Woman in Need of Protector.  The slide show sends the message that Julia needs Obama to protect her from cradle to grave — which, in Julia's world, means from Head Start to Medicare.  When Julia does succeed, it's not because she worked hard and prevailed but because a paternalistic program was there to support her.  She gets into college, for example, because her high school is enrolled in Obama's Race to the Top education reform.

Romney mocks Obama for using Julia 'cartoon' to sell economic record.  Mitt Romney returned to Michigan Tuesday [5/8/2012] with a retooled stump speech that included blistering new attacks on President Obama's economic record, calling the president's platform "a throwback to the discredited policies of the past." [...] "Julia progresses from cradle to grave, showing how government makes every good thing in her life possible.  The weak economy, high unemployment, falling wages, rising gas prices, the national debt, the insolvency of entitlements — all these are fictionally assumed away in a cartoon that is produced by a president who wants us to forget about them," Romney said in an address in Lansing, Mich.

The year of losing touch with reality.  Somewhere in the recent past (say, about the time "Dreams From My Father" was published), liberals decided reality wasn't really their thing.  It was too dull.  It didn't give closure.  Sometimes the endings weren't right.  So it turns out that Obama's main squeeze in his young days was a "composite," digitally enhanced for your reading experience. [...] But the ultimate blend of the counterfactual and the composite is surely "Julia," star of a Web presentation by the Obama campaign that traces a fictional woman's life from ages 3 to 67 as she, led every step by a government program, enrolls in Head Start, goes to college, and bears a son, Zachary (fathered perhaps by the federal government, as there is no sign of a father, much less of a husband).

Our Composite President.  As funny as the 'Julia' parodies and imaginary girlfriend jokes may have been, however, they skirted a larger issue:  President Obama is a composite, too, and his carefully crafted political identity is coming apart.  The incumbent has been given more leeway and control over his life story than any other president in memory.  Most of the details of his early life come directly from his own pen. [...] The composite identity that took Obama 47 years to create has come undone in less than four years.  It was just as faked as Julia.

Obama's 'Julia' ad and the new Hubby State.  "The Life of Julia," the Obama campaign's new interactive Web ad, follows a cartoon everywoman, Julia, through the milestones of a middle-class American life: education, work, motherhood, retirement.  One milestone is pointedly missing:  marriage.  But, then again, why should Julia get married?  She doesn't need to.  Like a growing number of single women with children, Julia is married to the state.

Julia's War on Feminism.  When Gloria Steinem popularized the saying "a woman needs a man like a fish needs a bicycle," I wasn't old enough to wear a bra, never mind burn it.  However, thanks to that feminist credo and its infiltration of 1970s popular culture, women of my generation grew up believing we could make it on our own, like Mary Tyler Moore.  While her theme song cautioned, "This world is awfully big, girl," our confidence rose with Mary's cap, tossed triumphantly to "You're Gonna Make It After All."  Indeed, we did make it, though presidential campaign operatives peddling the "War on Women" narrative want you to believe otherwise.  They insist there's a war on women when there's actually a war for women's votes.

Obama's poor Julia.  Thanks to President Obama's advertising campaign, almost everybody must have heard about "Julia" by now.  Her story invites a comparison with "Jane," born in 1946, long before Mr. Obama.

Dinner at 8.  Who on earth thought it was a great idea to urge people to stop giving wedding presents to others, and give donations in their names to the campaign of Barack Obama instead?  Possibly the same people who thought "The Life of Julia" would be irresistible to America's voters.

Life of Henry.  In May, the Obama campaign unveiled its "Life of Julia," a website detailing "how President Obama's policies help one woman over her lifetime — and how Mitt Romney would change her story."  Julia is a composite character, the invention of one of the several hundred minions toiling away at Obama headquarters in Chicago.  She is intended to illustrate, in a literal and rather vulgar way, the benefits of the entitlement state, from Head Start to student loans to Obamacare.

What Obama Thinks of Americans.  Was the animated version of Obama's story about his agenda "The Life of Julia" dumbed down enough for hapless Americans?  The Julia fiasco was mocked not just for its approach (the moral of the story is that all one has to look forward to is a life of dependency), but also for apparently leaving some important facts on the cutting room floor, resulting in a collection of "bogus" assumptions.  Is this the type of story we are told to absorb?

The Democrats think Romney just self-destructed .  I can see why Democrats are so offended.  How dare Mitt Romney say they're dependent on the government?  Only Democrats get to say they're dependent on the government!  Has everybody already forgotten "Julia"?

Obama's moocher culture.  Mr. Obama views government as a bottomless well of free handouts.  Every idea, every proposal, every promise Mr. Obama makes involves the government giving something to somebody.  His urgent focus is to expand and strengthen government's role in everyone's daily life.  This was illustrated in the Obama campaign slideshow "The Life of Julia," a detailed roadmap for cradle-to-grave dependence on government.  Every slide began with, "Under President Obama" — which the White House believes is the proper place for Americans.

Women comprise biggest opposition to ObamaCare.  Remember Julia? That cute little cartoon the Obama folks created to illustrate how the president's policies would provide "health and economic security" for women at all of life's stages?  The real-life Julias aren't buying.  A CNN/ORC International poll out this week finds 60 percent of women opposing ObamaCare.

Women Don't Need Abortion to Fulfill Their Dreams.  In 2012, the Obama campaign made its philosophical underpinnings clear when it released the notorious "Life of Julia" propaganda video.  This portrait of a woman's life course seemingly had no other purpose than to underscore the impossibility of female success without massive federal programs that cater to her every wish.  School, work, childrearing, aging — all of these stages in a woman's life are doomed to failure if Uncle Sam isn't there to guide her steps.  Last Wednesday, President Obama insulted American women more directly.

This is an original compilation, Copyright © 2022 by Andrew K. Dart

Julia AND Pajama Boy

The Disappearing American?  Our popular culture reflects this multifarious growing reluctance to raise children.  And currently only 65% of children grow up in families with both parents.  The 2012 Obamacare ad, "The Life of Julia," fixated on the new ideal American woman: a single parent of one child, unmarried, and utterly reliant on nearly 65 years of government support.  The 2013 follow-up bookend ad fetishized "Pajama Boy."  He was supposed to be a typical prolonged-adolescent, man-child — sitting at home in his child-like footie pajamas, sipping hot chocolate.  "Pajama Boy" was likely the sort that "Julia" had no intention of marrying.  There are historical downsides — economic, cultural, social, and military — to nations that shun child-raising.  They shrink in size, age, no longer believe in transcendence, become mostly agnostic or atheistic, and obsess on the self.  And sometimes they eventually become dysfunctional — and slowly disappear.

Pajama Boy

The Pajama Boy White House.  During the showdown over Obamacare, the pro-Obama PAC Organizing for Action put out an ad now known as "Pajama Boy."  It showcased a young fellow in thick retro-rimmed glasses, wearing black-and-red plaid children's-style pajamas, and sipping from a mug, with a sort of all-knowing expression on his face.  The text urged:  "Wear pajamas.  Drink hot chocolate.  Talk about getting health insurance.  #GetTalking."  Most men in Dayton or Huntsville do not lounge around in the morning in their pajamas, with or without built-in footpads, drinking hot chocolate and scanning health-insurance policies.  That our elites either think they do, or think the few that matter do, explains why a nation $20 trillion in debt envisions the battle over transgender restrooms as if it were Pearl Harbor.

Pajama Boy Nation.  Somehow we as a nation went from the iconic Marlboro Man to Pajama Boy — from the noble individual with a bad habit to the ignoble without a good habit — without a blink in between.  There are lots of revolting things in the Pajama Boy ad.  After all, how can you top all at once a nerdy-looking child-man dressed in infantile pajamas while cradling a cup of hot chocolate with the smug assurance that he is running your life more than you his?

Obamacare's 'Pajama Boy' was accused of racism, anti-Semitism.  Ethan Krupp, the little man who played "Pajama Boy" in a widely-mocked Obamacare ad, was accused in college of racism and anti-Semitism.  Krupp, an Organizing for Action (OFA) content writer who became the face of progressive America when he sipped cocoa and smirked while wearing a onesie pajama suit in a recent Obamacare ad, is also a failed comedy writer whose work was not appreciated in his own time.

Meet Ethan Krupp: Pajamacare boy and Organizing for Action employee.  Pajamacare boy is Ethan Krupp, an Organizing for Action employee and the subject of ridicule after OFA created a social ad encouraging everyone to sign up for Obamacare.

Obamacare 'pajamas boy' gets roundly mocked.  The White House is trying to get families to spread the word about Obamacare coverage options ahead of the holidays.  Relatives will gather around a common table, and key deadlines loom for enrollees who want to select a plan and be covered by the new year.  The Obama administration wants young people — like the man in pajamas, say — to sign up for coverage in state-based exchanges so that healthier people balance out risk pools when sicker consumers with preexisting conditions enter the market, because they cannot be denied.

Pajama Boy, An Insufferable Man-Child.  Pajama Boy's place in Internet infamy was secured as soon as the insufferable man-child was tweeted out by Organizing for America.  He is the face of a web ad that is the latest effort by the Obama team to leverage the holidays for conversation about Obamacare.  "Wear pajamas," the ad reads.  "Drink hot chocolate.  Talk about getting health insurance.  #GetTalking."

Pajama Boy: The Obama Machine's Id.  The Obama administration isn't doing very well with putting an empathetic face on its calamitous health-insurance law, is it?  First, we had Julia, the creepy, eyeless, vision-of-horror from Brave New World whose life was run from cradle to grave by the federal government.  Then, we had Adriana, the painfully neutral and carefully ambi-racial stock-model-from-everywhere whose face became so synonymous with's hilarious launch that she had to be replaced with a graphic plugging an 800 number.  And now, courtesy of Organizing for Action, we have Pajama Boy, a metrosexual hipster in a plaid onesie who wants you to spend your precious Christmas days talking to him about the president's vision for health insurance.

Pajama Boy: The Obama Machine's Id.  OFA, and its various offshoots, are staffed by third-growth McGovernites who have come of age at the exact point that the radicalism of the 1960s finally won out.  As David Burge of "Iowahawk" fame likes to joke, perhaps it wasn't "a good idea to turn the most successful country in the history of the world over to the grievance faculty at Harvard."  Still, that is what we have done.  And we have ended up with a parade of over-educated and under-experienced perpetual children who don't think twice before dressing a grown man up in footie pajamas.

ObamaCare Chaos Continues.  We begin with the unintended comedy known as Pajama Boy.  The Obama administration's former campaign apparatus, Organizing for America (OFA), apparently believes the way to get the so-called "young invincibles," necessary to subsidize older and sicker Americans to sign up for healthcare, is to appeal to their inner metrosexual. [...] When the only commandment for implementing the progressive agenda is "by any means necessary," there are no such things as stereotypes, cliches, unseemly titillation — or the rule of law.

Pajama Boy: Obama's Smirking Commissar.  The effete visage of the ObamaCare pitchman known as Pajama Boy already is a figure of fun.  But now it comes to light that Ethan Krupp is more than just a smirking, turnoff face for an ad.  He's a leftist extremist.

Left is getting desperate over Pajama Boy.  The palpable embarrassment of the Left over Obamacare has led to an odd and disturbing reaction.  Following the creation of the now-infamous Pajama Boy tweet from (aka Obama for America, aka Organizing for Action), embodying so much that is wrong with Obamacare and socialism in general — the infantilization of adults, the smirking know-it-all attitude of the nanny state, and the inappropriate intrusions in our private lives — conservatives erupted with a wave of hilarious mockery.  The resulting sting obviously has psychologically wounded the Left.


Meet Reema!  White House puts out childish propaganda video on Syrian refugee screening.  Remember Julia?  Reema is the Syrian Muslim Julia!  This will make you want to scream!  There is nothing to "crosscheck" her "biographic and biometric" data with — there is no data available from Syria!  Interesting that it confirms that it is the UN High Commissioner for Refugees sending the Syrians to your towns!  And, that they have 23,000 in a pipeline to America at this very minute.

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Updated July 8, 2022.

©2022 by Andrew K. Dart